Sustainable beauty is no longer a niche—it’s the norm. In 2025, skincare and haircare fans aren’t just after aesthetic results—they’re paying attention to packaging, ingredients, and the environmental impact behind every purchase.
With millions of users discovering products through TikTok and Instagram, the pressure is on for brands to prove their eco-claims. Luckily, some viral favorites are genuinely walking the talk. Below are six trending items that are redefining what it means to be beautiful—inside and out.
1. Mukti’s Tomato-Based Oil Fights Waste
Australian brand Mukti Organics launched a dry body oil using upcycled tomato seeds—a byproduct of the food industry—giving them new life as a skin-soothing, antioxidant-rich ingredient.
Housed in sleek glass containers, the formula is vegan and additive-free. It absorbs quickly, leaves skin soft, and proves that sustainable sourcing isn’t just good ethics—it leads to unique and effective products.
2. Kopari’s Glow Mist Doubles as SPF
Kopari’s Sunglaze SPF 50 Setting Mist has been trending for all the right reasons. Designed to mist over makeup or bare skin, it offers sun protection with a radiant finish—without stickiness or shine.
Its sustainable edge? No glitter, no microplastics, and recyclable packaging. Instead, it uses mica for the glow and vitamins for hydration. For beauty lovers who hate the feel of thick sunscreen, this mist brings both style and safety in one eco-friendly spray.
3. Hair Syrup’s Natural Oils Win the Internet
Once turned down on Dragons’ Den, Hair Syrup became a social media success thanks to its bright, fun pre-wash oils. Variants like “Rapunzel” and “Vitamin C Me” are crafted from natural oils like sweet almond and avocado, promising silky hair and less breakage.
Beyond the results, the oils are bottled in recyclable glass and free from synthetic fillers. While hair growth claims still need more studies, users rave about softer textures and healthier scalps—making this brand a colorful, conscious alternative to mainstream hair treatments.
4. O’right’s Compostable Bottles Are a Game-Changer
Taiwanese company O’right is shaking up beauty packaging with bottles made from coffee grounds and bamboo—fully compostable after use. Combined with in-store recycling programs, the brand has already prevented millions of plastic bottles from polluting the planet.
Their shampoos, meanwhile, deliver salon-quality results. Customers love the fresh, clean feel and the low-waste model. This is the kind of innovation that could (and should) become the new industry standard.
5. Ethique’s Solid Bars Keep Gaining Ground
Ethique, the New Zealand pioneer of plastic-free beauty, continues to win over fans with solid bars for shampoo, conditioner, body wash, and more. Each bar is wrapped in compostable paper, easy to pack, and lasts for months.
They’ve already helped eliminate over 25 million plastic containers. With gentle formulas, ocean-safe ingredients, and fun seasonal scents, Ethique proves you can cut waste without sacrificing performance.
6. Refillables Dominate the Beauty Shelves
This year, more companies—big and small—are offering refill systems for their bestsellers. From cleansers and lotions to deodorants and serums, reusable containers and refill pouches are everywhere.
Refills are not only better for the planet, they’re cheaper too—saving users up to 30% per purchase. Whether you’re shopping at the drugstore or browsing luxury skincare, refillable options are easier to find than ever.
June 2025 proves sustainability isn’t just a trend—it’s becoming a baseline expectation. From pre-wash oils to refillable face creams, the most viral products now reflect a bigger purpose: to care for people and the planet at once.
Ready to upgrade your routine? These eco-conscious picks are a great way to start. Because looking great and living green can go hand in hand.